Privacy Policy

Effective date: July 2026

1. Introduction

Blue Willow Entertainment Inc. (“Blue Willow,” “we,” “our,” or “us”) operates www.bwemusic.art and the Blue Willow Live platform, which connects artists and venues for live entertainment bookings. We are committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains what information we collect, why we collect it, how we use and share it, and the choices and rights you have. We handle personal information in accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta’s Personal Information Protection Act (PIPA), and other applicable privacy legislation.

2. Information we collect

We collect information you provide to us and information generated as you use our services, including:

Account information — name, email address, phone number, and password.
Business information — business or venue name and related contact details.
Artist profile information — stage name, genre, biography, photos, and links to your music and social media.
Venue profile information — venue details, location, and booking preferences.
Booking and event information — the shows, applications, invitations, and event details you create or participate in.
Ticketing and payment information — ticket purchases, payouts, and billing details. Payment card details are collected and processed by our payment provider and are not stored by Blue Willow (see Section 4).
Communications — messages, support requests, and other correspondence you send us.
Technical and usage information — device and browser type, IP address, and how you interact with our website, collected through cookies and similar technologies (see our Cookie Policy).

3. How we use your information

We use personal information to:

Create and manage user accounts;
Build and maintain artist and venue profiles;
Process bookings, applications, and invitations;
Process ticket sales, subscriptions, tips, and artist payouts;
Provide customer support and respond to your requests;
Send you service-related communications (such as booking confirmations, reminders, and account notices);
Send marketing communications where you have consented;
Operate, maintain, secure, and improve our website and services; and
Meet our legal, regulatory, and contractual obligations.

4. Third-party services

Blue Willow uses trusted third-party service providers to operate the platform. These providers process personal information on our behalf and only as needed to provide their services, including for:

Payment processing — payments, subscriptions, ticketing, and tips are processed by Stripe.
Website and application hosting — our platform is hosted on managed cloud infrastructure.
Email communications — transactional and account emails are delivered through our email service providers.
Analytics — where used, analytics tools help us understand aggregated website usage.
Cloud storage — for files and media uploaded to the platform.

Payment information is processed by our third-party financial providers and is not stored by Blue Willow. Each provider maintains its own privacy practices, and we encourage you to review their policies.

5. Cookies and analytics

We use cookies and similar technologies to keep you signed in, remember your preferences, secure the platform, and understand how our website is used. You can control cookies through your browser settings. For full details, see our Cookie Policy.

6. Marketing communications

Where you have consented, we may send you marketing communications about Blue Willow and our services. You can unsubscribe at any time using the link in our emails or by contacting us. Opting out of marketing does not affect service-related communications necessary to operate your account.

7. How we share information

Blue Willow does not sell your personal information. We share personal information only:

To provide our services (for example, sharing relevant booking details between the artists and venues involved in an event);
With payment processors to complete transactions;
With trusted vendors and service providers who help us operate the platform;
Where required by law, or to protect the rights, safety, and property of Blue Willow, our users, or others; and
In connection with a business transaction such as a merger, acquisition, or sale of assets, subject to appropriate safeguards.

8. Data storage and international transfers

Some of our service providers may store or process personal information outside of Canada, including in other jurisdictions where our providers operate. Where information is transferred outside Canada, it may be subject to the laws of those jurisdictions. We take reasonable steps to ensure your information continues to be protected in accordance with this policy.

9. Security

We use reasonable administrative, technical, and physical safeguards to protect personal information, including encryption in transit, protected passwords, and access controls. No method of transmission or storage is completely secure, but we work to protect your information against unauthorized access, use, or disclosure.

10. Data retention

We retain personal information for as long as needed to provide our services, maintain your account, and meet our legal, accounting, and reporting obligations. When information is no longer required, we take reasonable steps to securely delete or anonymize it.

11. Your rights

Subject to applicable law, you may request to:

Access the personal information we hold about you;
Correct inaccurate or incomplete information; and
Delete your personal information, where legally permitted.

To exercise these rights, contact us using the details below. We may need to verify your identity before responding.

12. Children’s privacy

Our services are intended for adults and are not directed to children. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

13. Contact

If you have questions about this Privacy Policy or how we handle your personal information, or to reach our Privacy Officer, contact:
Blue Willow Entertainment Inc.
bookings@bwemusic.art

14. Updates to this policy

We may revise this Privacy Policy from time to time. The most recent version will always be available on our website, and the effective date above will indicate when it was last updated. Your continued use of our services after changes take effect constitutes acceptance of the updated policy.